ACCC wins world first case against e-cigarette marketing claims

May 8, 2017 12:54

In what is believed to be a world first, the consumer watchdog has won a federal court case against three e-cigarette online retailers for making misleading claims about the safety of its products.

The Australian Competition and Consumer Commission launched the action against The Joystick Company Pty Ltd, Social-Lites Pty Ltd and Elusion Australia Limited (in liquidation) alleging they had made false and misleading claims about the presence of carcinogens in e-cigarettes.

In online marketing each of the companies claimed their products did not contain harmful carcinogens and toxins.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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