Accenture buys up Reactive as it looks to bolster digital capabilities
Australian digital services agency Reactive has been bought up by professional services behemoth Accenture, with the company to be absorbed into its burgeoning Accenture Interactive division.
Founded in Melbourne in 1997 by Tim O’Neill, who is the national president of AIMIA, the agency has expanded with offices in Sydney, London, New York and Auckland.
The acquisition is the latest but Accenture, which has already added Fjord and Acquity Group to its Interactive division as it seeks to expand its client services base, with Reactive’s services available to Accenture’s customers.
In a release this morning O’Neill said: “I’m incredibly proud of the team we have built at Reactive. For the last 17 years, we’ve championed the value of technology and design, particularly their ability to transform industries and help organisations strengthen and grow their relationships with customers.
Well done to Tim, Carl and the Reactive team. Not just one of the most respected indie digital shops in Australia, but one of the most respected in the world.
A cracking acquisition for Accenture, and no doubt the awesome digital work will continue.
Congratulations Reactive – well done!
be interesting to see the exodus as those who want to work in an agency environment leave, predicting a 70% turnover within the next 12 months…
overall sad day for the independents but when you have to cash out you cash out…
Agency environment?
Out the office at 12 to get on the grog with a ‘client’?
Good riddance.
Stan the exodus started at least 6 months ago across the accounts, creative and Sitecore team.
Well done guys.
Congratulations Tim.
Dear Client,
Your prices just went up!
Kind regards
CEO & Head of Shareholder Returns
Deep Lee Expensive 😉
Congratulations… That’s great news.