Accenture Song, Ogilvy to share Tabcorp’s agency duties

Darcy Song

January 24, 2023 12:18

Wagering company Tabcorp has split its agency duties between Accenture Song and WPP’s Ogilvy after a 10-week search process.

Accenture Song will be Tabcorp’s agency of record for brand strategy, platform and creative, while Ogilvy will oversee the customer experience aspect.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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2 COMMENTS

Burnt 24 Jan 23

As someone who has worked with Neds and Ladbrokes (don’t worry that doesn’t narrow it down much) Im so glad Accenture Song / The Monkeys gave them the flick for TAB. There are very few companies who are that bad to work with anymore, however they are one of them. Wonder who’ll pick it up next.

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Calum Jaspan 25 Jan 23

Hey Burnt,

The Monkeys and Entain are still working with each other – this appointment is just Accenture Song.

Cheers

Calum – Mumbrella