Account Planning Group extends membership to New Zealand

The Communications Council group for strategic planning (APG) is now accepting members from New Zealand.

The announcement:

APG has today announced it has opened membership of the group to New Zealand. This comes as
New Zealand now boasts an increasing number of senior planners taking up positions within
primarily Auckland based agencies. The move reflects the growing appetite for planning and an
opportunity for APG Australia to broaden the pool of talent and expertise.

Membership will now extend to anyone in New Zealand with an interest in strategic planning,
including ad agency planners of all levels, qualitative researchers, freelance strategy planners,
media strategists, and clients. This membership affiliation sets the basis for the group, with locally
supported initiatives and activity to be developed into next year.