Achieving work/ life balance in ‘madtech’ is difficult but essential

The world of adtech is exciting and fast-paced, but also slightly mad, argues Bonzai’s Harley Ramien. The trick is figuring out how to get close to the ever-elusive work/ life balance.

Thanks for being overworked, said nobody.

Compared to other industries, the pace of change in adtech is exceptionally fast. Five years ago, my own role was completely different. The industry, dynamics, working day, expectations from the business and clients: all different. And who knows where it’ll be five years from now.

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