ACMA to look at Do Not Call self regulation under government reforms

May 22, 2017 5:19

The Australian Communications and Media Authority could look at handing over the operation of the Do Not Call Register – which bans marketers from phoning homes on the list – to an industry-based self-regulatory body.

The potential for further self-regulation of the advertising and marketing industry has been supported by the government in its response to the review of ACMA handed down this week.

Under the recommendations, ACMA will split the role of CEO and chairperson which has been handled in an acting capacity by Richard Bean for more than a year.

The review made 27 recommendations which would see a number of functions stripped from the media regulator while a number of others would be added.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

ACMA Do Not Call Richard Bean

1 COMMENTS

George Michaelson 23 May 17

Not happy Jan. I want this left on a statutory body, with enforcement powers. Industry self-regulation is often a farce. Can anybody tell me that the press industry is actually respectful of the decisions?

Nobody asked me, although now I come to think of it, since I’m on the DNC list, maybe they tried and failed?

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