ACMA unveils revamped website

Media watchdog The Australian Communications and Media Authority has revamped its website as the public authority moves to try and drive better engagement with the industry and the public.

The long planned major redesign, first outlined in Encore, is aimed at helping people better engage with The ACMA and making its content more shareable.

Ahead of the revamp, Tom Burton, executive manager for Gov 2.0 with The ACMA told Mumbrella’s sister publication how the aim was to drive better engagement. “We are launching a new website shortly and we really tried to understand how engagement works,” said Burton. “We had to understand how to integrate a lot of the social media and engagement aspects. We now describe it as a digital platform rather than just as a website.”