ACP: brain research shows consumers love mags

ACP Magazines has launched brain research suggesting that consumers are particularly disposed to engaging with magazines.  

The announcement:

ACP Magazines today invited advertising clients to a special breakfast at which the publisher, in partnership with leading neuroscience research company Neuro-Insight, showcased world first insights into magazine engagement.

The highlight was a live demonstration of how magazines are read and, following that, discussion of the implications for advertising.