ACP needed a miracle. It arrived

I’d love to be in the room when they realise that AWW is, in fact, monthly.

Great post, Paul.

Opinions are like assholes, everyone has them.

Paul, a good take on the issue. However, is there a bigger problem, that ACP’s stable of mags are all a bit dated and daggy? I dare say it – no one cares? Any business knows you’ve got to attract new customers to survive and I can’t really see one magazine they’ve got that would excite a new magazine buyer (over something the net didn’t already offer.) Same shit, different owner, really.

Good point ‘Notmy realname’. I doubt they would have bothered checking before shelling out half a billion dollars. Quick, email them before it’s too late!

@Dwayne must make up the entire market.. mate you obviously have no idea.

Move on son.

@Dwayne, have a loot at Bauer’s current mags. ACP’s will make them look very good ideed.

Hopefully they’ll start employing real journalists on the weekly mags now and get some genuine exclusives instead of making everything up!

@ Me… Again, but this time in some basic form of readable English….

they could hardly call it ‘Australian Women’s Monthly’ – awkward…

I can’t see a crucial point: do magazine websites like Cleo remain as part of NineMSN or not?

There are traffic implications for both the magazine sites and NineMSN.

Nine have nothing to do with ACP anymore.. no more hosting.

Its now ACP / ACP Digital.

Much better seeing as Nine focuses on online and television…

Good moron – have to assume Bauer would take these in house. Why would their mag brand assets they have paid $500m for remain within a JV with nine and microsoft?

I’d say it makes sense for the one company to sell all of it – Bauer. The online guys don’t generally nail the premium angle of magazines in their quant heavy big number sell.

Ninemsn has nothing to do with ACP anymore. They sold all the mags back before the Bauer sale. It a good thing considering they’re more focused on TV and online…

@ keishu

Its actually Australian Women’s Weekly – awkward…

Thanks @ Shamma and @Me

Did NineMSN provide traffic to the mag sites or derive traffic from them? On balance.

that is a good q good moron … i’d say derive as such a large chunk to those brands would come via search

hurts ninemsn as without those brands ninemsn becomes very beige.

Many of the mags provide their content to Ninemsn, either ACP/Bauer will have signed a deal to keep that in place or they will just throw in the towel on chasing online at all. Didn’t Microsoft pull out of Ninemsn anyway, some time back?

I’d agree with the take that this is a win-win for the magazines (who will once again be run by somebody with ink in their veins rather than numbers on their spreadsheets) and ACP. One wonders if Phil Scott will re-emerge as the head for Bauer AU?

However, Bauer will need to see a solid return on its $50m investment, and I think that’s going to mean axing several mags which are under-performing and/or show no signs of growth potential.

Technology is one, as tech mags have suffered continual decline for almost the past decade, ACP has #1 and #2 in the mix but can Bauer really afford two mags when both are on the downward slope?

And fashion/lifestyle has got to get the ruler run over it. Any bets as to how many more issues we’ll see of Grazia?

it’s still a JV- http://mi9.com.au/aboutus.aspx

I agree Jack B Nimble, although i’s a shame about Grazia as the UK version is so much better, as their sales prove.

If the Bauer team makes it more like it was originally meant to be – a weekly Harpers/Vogue crossed with the features of Marie Claire and Madison – and run real celebrity exclusives from trusted sources – instead of it looking like just another trashy celeb mag, it should pick up.

I heard from someone at MI9 yesterday that the sites are staying as part of NineMSN and being sold by MI9 on a rev share.

The whole print industry is dying and won’t exist in two years time..

ACP will close all print shops up and digital will provale.

Digital content writers are much more intelligent then print anyway…

Jo, would you fancy a wager on that? Let’s say the bet is that “There is no printed media by the start of 2015”. By print we mean newspapers or magazines and we’ve extended the two years tto give you a little leeway.

How much money are you willing to put behind your mouth?

And I sincerely hope that digital writers are more intelligent that their readers and their spelling and use of the comparative word ‘than’ instead of the temporal word ‘then.

Name your opening wager Jo.

That is a good result for MI9 … they can cookie the users and sell them on their own network for no rev share. Means MI9 can still claim to have access to that audience. If Bauer are smart they’ll ask for a rev share on the retargeting.

Jo, you’re getting journalists and writers mixed up.

Journalists are more talented than writers full-stop. They have a nose for a story, can sniff out the facts, most have legal training to know what can and can’t be reported, who to go to for a quote, how to make it happen. They break stories.

Writers basically just write, and most online ones just regurgitate what journalists/reporters have had the intelligence to see, gather and break.

If print dies out, make no mistake, a lot of these journalists will move to online – and get paid more than their writer counterparts because they are worth more experience-wise.

Print is dead

Giv, your comment carries as much truth as a comment like “online is dead”. Neither are or will be true in my lifetime. Remember that cinema died when TV started. So did radio. Except that they didn’t. So, just grow up and get over it. Yes there are, and will continue to be consumption shifts. But the biggest challenge to any medium’s survival is the rush to solely ad-supported online revenue streams which simply does not generate enough to continue producing the quality content that the consumer is demanding. So, lemming-like … consumption is rushing over a cliff killing itself. (Yeah, I know … they don’t really do that but you get my drift).

Jo, content is content, whatever platform it is on. And you are obviously far more intelligent than myself, as I would have said ‘prevail’, rather than this exciting new word ‘provale’ that us old-timers haven’t heard of. (Sorry everyone, I know spelling-related digs at other posters are boring for you all, but it really does make me all warm inside…)

@Johannes Gutenberg

Someone got made redundant after the print industry died.

Agreed. Print is dead and will fade in the next year..

So do any of these lemmings want to take up my wager? Didn’t think so as talk is cheap.