ACP’s Louise Barrett named as new Ten sales director

Tim Burrowes

September 23, 2012 3:26

In one of the Australian media market’s major moves of the year, Louise Barrett, director of sales at ACP Magazines, is to become national sales director of Network Ten.

Barrett will move into the role in January, Ten has announced.

She will report in to chief sales officer Barry O’Brien. There was no immediate word from Ten on whether national sales manager Kylie Rogers will report in to O’Brien or Barrett.

O’Brien said in a statement: “Louise is the most highly respected sales director in the market. She has remarkable rapport with clients and agencies, and hiring her is an absolute coup for Ten.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

LW 23 Sep 12

If anyone can help turn them around, Bulldog Barrett can! You go girl.

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EC 24 Sep 12

A lot of recent appointments in the sales team, but bugger all happening in programming. What good is a crack sales team if you’re losing $30 million with every ratings point?

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Insider 24 Sep 12

Lou is an amazing sales professional. Shw will have a huge impact over there and will drive a revenue outcome for them. A great addition to the TEN team and will deliver (edited by Mumbrella). She’s a ‘doer’. Good luck Lou

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