Ad body backs drag queen ad

Tim Burrowes

February 17, 2012 4:22

An ad which was voluntarily pulled by Libra after outrage from members of the transgender community has been cleared by the Advertising Standards Board.

The ad ran in Australian cinemas and on NZ television before controversy blew up in nearly January, leading to parent company SCA Hygiene pulling the campaign. The ad by Clemenger BBDO Melbourne featured a drag queen competing with a woman in a bathroom, with the message “Libra gets girls”.

However, SCA defended the ad following complaints to the ASB. It said:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Dave 17 Feb 12

thank you. Common sense prevails

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Craig 19 Feb 12

Yes but who in the public has any regard for the Ad Standards Board?

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Nice 20 Feb 12

Nice

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Ad body backs drag queen ad

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