Ad bookings tumble in October amid ‘soft conditions’ in print and TV
Australia’s advertising market tumbled almost $23m in October with TV, newspapers and magazines all showing sharp declines, according to latest industry figures.
The Standard Media Index (SMI) showed total bookings hit $694m, a fall of 3.2 per cent on the same month last year, and follows a record September.
TV fell five per cent to $353m with declines in metropolitan revenue (4.7 per cent), regional (five per cent) and subscription TV (six per cent).
Clearly the Election has effected these results….
Last year October was post election, so ad $$$ higher as companies held off
TV market full post election in 2013, spilling $$$ into other mediums. Press takings short term $$$ in 2013 due to retail offerings….
We should say flaccid conditions instead of soft.