Ad complaints rise, while topless women billboard tops list
An ad for Gasp denim featuring topless women in jeans was the most complained about ad this year, while Target and Coca-Cola also made it on the top ten list with ads that were found to be in breach of the AANA code of ethics.
The number of complaints made to the Advertising Standards Bureau (ASB) also rose compared to last year, as well as the number of ads complained about. A final figure is yet to be determined.
The ASB received complaints regarding more than 600 advertisements on all media platforms, 80 of which the Board deemed to be in breached the AANA code of ethics.
have you investigated where the concept of the anz swing ad came from or are you a gentrified message board for ego massaging..once again……… stolen concepts query! please reply …ask daddo where the concept came from………………………………. more to come.keep watching
If only Toyota/Saatchi’s had released their chosen Clever Films winner as a real spot, they might have had ANOTHER #1 on their hands.
But seriously, look at most of these ads – If that’s the most offensive, vilifying or ethically awry piece of media you’re subjected to that day, it’s been a pretty good day.
what jeans?
Well…do you have erection problems?
I like the jeans one
i drive past the GASP one every day and the only thing offensive are the jeans the bird has on … slapperwear!
Just look at the AMI go – they appear to be on a long-term mission to dominate the ASB annual top 10. They took 3 of the top 10 spots this year.
In 2008, the AMI took 2 of the top 10 spots:
http://www.adstandards.com.au/.....s_2008.doc
In 2007, the AMI had just one entry in the top 10:
http://www.adstandards.com.au/.....ut_ads.doc
And in 2006, the AMI was nowhere to be found:
http://www.adstandards.com.au/.....%20ads.doc
I think I’ve spotted a trend. Next year, my money’s on 4/10
Agree Larry, the most offensive thing about the GASP jeans ad is the fact that the jeans look skanky. Even that woman with a lovely figure can’t make them look good …
Adam, I think you’re on the money with your prediction.
For what it’s worth I don’t see the point of the ASB. It proves the theory that self-regulation rarely works properly!
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