Ad demand remains at record levels: SMI

Andrew Banks

June 1, 2022 3:54

A spike in pre-Election ad spend has ensured Australia’s advertising market delivered another month of growth in April with the value of total ad spend lifting 5.5%, also ensuring a record level of bookings for the first four months of 2022.

But the April result itself was not at a record level due to the Gold Coast Commonwealth Games featuring in April 2018, along with a boost in bank advertising ahead of the Financial Services Royal Commission.

And SMI AU/NZ managing director Jane Ractliffe said the key driver of this month’s advertising demand was soaring pre-Federal election-related ad spend.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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