Ad fatigue: why is this ad annoying me?

Have you ever seen an ad so many times it starts to get on your nerves? Mumbrella’s Calum Jaspan looks into ad fatigue, and whether being over-exposed to some branding could end up having the reverse effect on consumers.

Has an ad ever annoyed you so much that you need to turn over the channel when it comes on?

While watching this year’s NBA Finals on streaming platform Kayo, it dawned on me that I had been watching the same five or six ads on repeat across the Playoffs campaign for two months was starting to irritate me a little. 

My flatmate and I ended up muting the TV at each ad break, of which there are a lot of during a basketball broadcast.

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