Ad industry has ‘vital role’ in changing law on assisted dying, says Andrew Denton

Andrew Denton, co-director of Go Gentle Australia, says that the advertising industry will have a vital role to play helping to convince Australian politicians to bring in assisted dying legislation.
andrew denton - linked in - cropped

And the strategy to change laws around the country is also being led by Walkley Award winning ABC journalist David Hardaker and the woman who worked with Neil Lawrence to run the successful Kevin07 campaign.

Last week Denton delivered a moving speech at The National Press Club asking why Australia was forcing good people to die bad deaths and said that 70% of Australians were in favour of allowing people to choose a humane death free of pain and called upon the media and marketing industries to help.

With little budget for the cause Denton is asking media to help run Go Gentle Australia's ad

With little budget for the cause Denton is asking media to help run Go Gentle Australia’s ad

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