Ad industry has ‘vital role’ in changing law on assisted dying, says Andrew Denton
Andrew Denton, co-director of Go Gentle Australia, says that the advertising industry will have a vital role to play helping to convince Australian politicians to bring in assisted dying legislation.
 
And the strategy to change laws around the country is also being led by Walkley Award winning ABC journalist David Hardaker and the woman who worked with Neil Lawrence to run the successful Kevin07 campaign.
Last week Denton delivered a moving speech at The National Press Club asking why Australia was forcing good people to die bad deaths and said that 70% of Australians were in favour of allowing people to choose a humane death free of pain and called upon the media and marketing industries to help.

 
	
This is an example of where the vestiges of religious power in Australia rears their head. Beholden to faith based lobby groups our pollies don’t have the guts to lose this groups’ patronage and legislate for what most Aussies agree with – to end the suffering (physical & mental) of those dieing of a terminal illness.
Good luck Andrew D. and I hope you get the support you need and ad agencies get behind you 100% with this noble and overdue discussion.
I have had my little chihuahua/fox terrier dog for four years and I was very fond of her. But just 48 hours ago, I noticed that an inflamed, hard lump had suddenly appeared on the top of her foot, so an hour ago I took her to the vet, because it was obviously causing her pain.
The vet said it was most likely cancerous, which would have been very difficult if not impossible to cure, so rather than see her suffer any further I decided to let her go.
If only we could all slip away so easily when our journey is done!