Ad market reports best November revenue for four years as outdoor and digital keep rising

The advertising market has reported its strongest November for four years thanks to greater spend in digital, outdoor and radio.

Total revenue of bookings through agencies hit $757m, a rise of almost four per cent, on November last year, according to the latest Standard Media Index (SMI) report. It follows a 3.2 per cent decline in October.

Print saw a familiar decline, with November revenue tumbling more than 12 per cent to $75m. Fairfax dipped 14.7 per cent while News Corp fared slightly better – but still not well – with a fall of 11 per cent.