News

Ad market set to grow in October after 11 months of decline, says SMI

Brittney Rigby

September 26, 2019 7:28

The media agency-funded ad market is set to return to growth in October, according to Standard Media Index (SMI), a positive sign in the face of recent market weakness.

The Australian ad market has experienced 11 consecutive months of decline, and in the 2018/19 financial year, the ad market was down for the first time in six years due to an “unprecedented number of negative events”.

The total market forecast slide (Click to enlarge)

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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Jane Ractliffe SMI Standard Media Index

1 COMMENTS

anon 2 Dec 19

Can I just make a statement here? This proves that whoever is talking has an agenda here. Set to grow? Clearly wrong.

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