Ad market soars to record January level; breaks through $5bn for first time

Andrew Banks

March 1, 2022 2:28

Australia’s media agency market has started the new 2022 year with a bang, lifting the value of ad revenue in January by 15.4% year-on-year to now be 5.1% above the pre-COVID January 2019 total.

And that result has further strengthened the record figures already being seen across this financial year with the ad spend total up 16.1% to move through the $5 billion mark for the first time in this seven-month period.

SMI AU/NZ Managing Director Jane Ractliffe said the results were a further testament to the strength of the Australian advertising economy as it continues to move well past the COVID era.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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