Ad of the month winner revealed
The winner of Mumbrella’s ad of the month contest can now be revealed:
The shortlist is:
- Rabo Direct – Whybin TBWA – Lazy Racing
- Bayer – JayGrey – Cat
- NRMA – Mercerbell – Baby
- Tourism Australia – DDB – There’s Nothing Like Australia
- JWT-Minties
- NRMA Insurance – Human
The winner was voted by Mumbrella’s readers:
Nominations for June’s ad of the month will open next week.
why make us view it so bloody small in that stupid TV. I’m glad Tourism Australia didn’t win, Uluru would’ve been the size of the drawing pin.
Hi Anon.
Point taken. It doesn’t really work when we’re going beyond clips. We’ll go for full screen glory next time.
Cheers,
Tim – Mumbrella
I like it, even if I am sick of CGI babies!
Interesting. Only one of these seen in South Australia. I guess by sheer weight of numbers alone nobody outside Sydney or Melbs will ever win.
Hi Robbie,
The voting mechanism was by Mumbrella reader vote – we embedded all of the ads for people to look at.
I suspect taht the selection of the winner did not involve Eastern-centric anti- Adelaide bias.
Cheers,
Tim – Mumbrella
that is fucked!~
Hi Robbie
I was curious about your comment so I just thought I’d check on our system whereabouts those ads have been seen. I found that both the Rabo Bank and Minities ads aired on Subscription TV which would give them a national audience, apart from that though, as you said only one (the Bayer ad) aired in all five metro markets.
Cheers
Mungo – Xtreme Information
The winning ad ran in Adelaide but branded SGIC instead of NRMA
Thanking my lucky stars that Tourism Australia didn’t win – embarrassing for Australia, even more so for our creatives.
I can’t believe people voted the CGI baby over the cats. If the cats find out somebody might get whacked:)!