Ad spend declines across every major media for the first time since SMI records began

Josie Tutty

December 3, 2018 3:32

Ad spend in every major media was down year-on-year in October, for the first time since Standard Media Index (SMI) records began in January 2007.

The figures show media agency bookings were back 10.2%, and are at levels which have not been seen for at least three years, according to the latest SMI figures.

SMI attributes the decline to an abnormally a high comparative period, thanks to last year’s same sex marriage debate and the AFL/NRL Grand Finals.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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