Ad spend in June the highest first half spend since SMI measurement began
The Australian ad market’s remarkable recovery from its COVID doldrums continued in June, with ad spend going past pre-COVID levels of June 2019 and also being the highest ever month recorded in a first half in Standard Media Index history.
However, in late June Sydney went into lockdown, with several other capital cities following suit for set periods.
Bookings grew 44.3% year-on-year for the month of June, reaching $754 million, higher than any month in the January to June period since SMI began collecting data in 2009.
