Mumbrella360 video: Dear Sir, please ban this ad – How the Ad Standards Board makes its decisions
The Ad Standards Board held an urgent hearing in January 2016 to decide whether to ban Meat & Livestock Australia’s controversial ‘vegan violence’ Australia Day campaign, (read the Board’s decision here) we recap last year’s Mumbrella360 session examining how the ASB deals with complaints.
Featuring, Fiona Jolly, CEO of Advertising Standards Bureau; then News Corp marketing director Damien Eales, The Special Group founding creative partner Dave Bowman, and 303Lowe ECD Richard Morgan.
In this session moderated by Mumbrella’s Tim Burrowes the panel discussed a series of complained-about ads, and whether they would have banned them. View the discussion:
How was the ANZ bank ad discrimination against gingers??? Just because Barb just happened to be a red head? Come on…
Oh please, why didn’t you give them that Ultratune spot with the T+A?
Australia doesn’t have a sexism/misogyny problem…..nooooooo
‘Lamb ad avoids chop’.
Genius headline on page 2 of today’s ‘Telerag’,
Nobody actually discriminates against gingers, much less blondes (apart from the genuinely mentally deficient)…
meanwhile tits and ass in rubber is fun all over the tennis.
Waiting for Todd Sampson’s oh-so credible commentary (yes i know he didnt make it, he’s just a convenient cypher for waffly faux moderates to ‘feel good’ about sexism).
These Mumbrella panel discussions are very entertaining, but they need serious directional and technical attention, and vigorous tightening.
The panelists may think it looks cool to slump in a chair, mumble, and generally buck the intended system. Maybe I will show the red/yellow signal, and maybe not. What the end result projects, is a reluctance to participate via some type of personal or timidly perceived cultural, intellectual or professional cringe.
If a thing is worth doing, it is worth doing well, and these Mumbrella panel discussions and interviews are definitely worth doing well.