Ad Standards awards its second Kinder Conditions award to Cadbury

March 26, 2020 10:55

Industry body Ad Standards has awarded its second Kinder Conditions award to Cadbury for its TVC that shows a little girl trying to buy her single mother a chocolate bar for her birthday with buttons and a plastic ring.

The ad was recognised for promoting social inclusion and that ‘actions speak louder than words’.

The Kinder Conditions awards were launched with Ad Standards’ own campaign in last year, challenging advertisers to move away from relying on stereotypes. The awards recognise socially progressive marketing communications.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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