Ad watchdog rules ad for Adultshop.com product not appropriate for radio

adultshop-logoThe Advertising Standards Board has banned a radio ad for AdultShop.com promoting a product called ‘Womaniser’, ruling the ad is not appropriate for radio as children could be part of the audience.

The radio spot featured a voiceover explaining that the product feels like “Channing Tatum softly kissing and sucking…until I explode…”.

Complainants argued the ad was “highly inappropriate to be on radio in the middle of the day.”

“I find the wording of the whole ad including phrases ‘like being kissed and sucked by Channing Tatum until I explode’ and demonstrating the noise it makes, to be highly inappropriate to be on radio in the middle of the day.

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