Ad Standards flips the bird at Big W advert
The offending Big W scene
Ad Standards has ruled against a Big W commercial that shows a “fleeting and pixelated” shot of a young girl sticking up her middle finger at the camera, finding it breached the advertising code of ethics.
The ad features a mother sarcastically saying “How good’s school holidays? So good”, before crashing into scenes of misbehaving, noisy children running around the house, playing and making a mess. The offending shot shows a child laying on a lounge in pajamas, giving the middle finger to the camera.
The commercial received complaints for its depiction of “inappropriate nonverbal language by a child”, which breaches Section 2.5 of the AANA Code of Ethics. It aired across free-to-air, subscription, and streaming TV, as well as on Youtube.
If you complained about this you live a sad and pathetic existence
Everyone asks why brands refuse to take risks and be more playful, but stories like this are the answer. They show exactly why ‘playing it safe’ is the norm. Kudos to BIGW for doing it anyway, I loved it!
So we can have Honey Birdette displaying massive BDSM style images in shopping centres where parents take their kids every day, but heaven forbid a flash of a pixillated image of a kid maybe flipping the bird. Honestly who makes this shit up?
Do you even know what BDSM is? You’re just as bad as them complaining about nothing