Ad Standards launches copy advice service for advertisers

April 5, 2018 8:56

Industry watchdog Ad Standards has launched an online advice service providing guidance to help advertisers avoid falling foul of the advertising code of ethics.

The service, which will start at $110 per review, will check proposed advertising material in advance of broadcast or production and provide confidential advice flagging potential issues with the Australian Association of National Advertisers (AANA) codes.

The service will be open to all advertisers, including small and medium businesses, creative agencies and the media for copy advice from the early stages of a campaign’s development.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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