Ad-supported tiers the future of streaming: Ampere Analysis
Netflix is still responsible for half of all streaming revenue in the US
Global streaming subscription revenue has tripled in five years, with price increases and ad-supported tiers being key to the sector’s continued growth.
This is according to a study from London-based data and analytics firm Ampere Analysis, which found that global streaming subscription revenue grew by 14% during 2025, to reach US$157.1b (A$230b). This is triple the US$50b (A$73b) in revenue the streamers brought in 2020, during the height of the pandemic.
The report credits the fast growth to international expansion, the increase in ad-supported tiers, and consistent price increases by the big players.
