Stepping out of silos is essential for connected TV’s success says Nine’s digital sales boss

Agencies, clients, television’s broadcast and digital arms and ad tech companies, must step out of their “silos” and “do what is best for the industry” by working on advertising opportunities for connected television (CTV), Nine’s digital sales boss Pippa Leary has urged.

Following a media briefing on 9Now last week, Leary told Mumbrella connected TV – a television which can be connected to the internet – and its capabilities are still “unchartered territory” but said the medium will provide real brand building opportunities going forward.

More consumers are watching 9Now on connected TV