Ad watchdog dismisses complaints against Handee Ultra’s ‘good sheet’ TV ad

Miranda Ward

August 12, 2015 2:24

The Ad Standards Board has dismissed complaints arguing Handee Ultra’s ‘good sheet’ TV ad was “offensive”, ruling that in the context of an ad for a paper towel the “implication of a mild swear word is not inappropriate”.

Complainants argued the ad, which plays on people swearing when making a mess, was inappropriate “especially in the family TV viewing time”.

https://www.youtube.com/watch?v=SBZU2KhXKeM

“This is trying to be a smutty play on words or something, given the similarity of sheet and shit,” one complaint read.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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3 COMMENTS

Tbone 12 Aug 15

To those that complained…suck sheet.

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Jono 13 Aug 15

Well said @Tbone!

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Kelly Lees 23 Aug 15

It is not necessary placing ads like this on TV, especially when the ad is aired at all times. Both my 4 and 7 year olds have questioned this ad. I’m sure the use of the word sheet or what sounds like shit isn’t going to sell more if this product.

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