Ubank ads cleared of commodifying terminal illness
Ubank’s latest ad featuring ‘real estate tips from the terminally ill’ has been cleared by the ad watchdog after complaints suggesting they were using people in suffering to sell their product.
The ad which tries to give consumers a perspective on what matters after receiving a “death sentence” was scrutinised by complainants for using terminal illness as a way to sell the brand.
The ad was described as “poor taste,” “insulting” and “offensive” in missives to the ASB.
