Ooh Media forced to withdraw anti-horse racing ad as watchdog confirms 150 complaints

dead horse billboardA controversial anti-horse racing advert in Melbourne, which has sparked a flurry of complaints to the advertising watchdog, has been taken down after the land owner where the billboard is located objected to the content.

The ad was set to run for a month ahead of November’s Melbourne Cup. But billboard owners Ooh Media told Mumbrella it has been withdrawn following objections from the land owner.

“The display of advertising content on oOh! sites is subject to the land owner’s approval of the content,” a Ooh Media spokesman said.

“The land owner has notified oOh! today that it does not approve of the advertising content being displayed on its land.  As a result we have acted on the land owner’s request to remove the content.”

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