Ad watchdog rules AMI ad too sexual for radio
The ad watchdog has ruled against a radio ad for the Advanced Medical Institute (AMI) after ruling its sexualised content was not appropriate for the medium and did not treat the issue of sex with sensitivity to the relevant audience.
The ad in question featured a voiceover which said: “AMI’s revolutionary oral strips will help you give her the longest lasting, most passionate, show-stopping sex she has ever had. Get on the phone to hear her moan, moan, moan. Call AMI now…wrap up your premature problems in time for Christmas, 1800 40 40 50.”
Complaints against the radio spot argued it was explicit and offensive and inappropriate for radio arguing it exposed children and teenagers to “lewd content and gives them false expectations of what sex is supposed to be like” while another said “the highly sexual content of the ad” was “disturbing”.
“The ad is too verbally graphic for a regular daytime programme,” another complaint said.
Now to get rid of the rest of them. High time all radio stations boycotted this client but the mighty dollar stands in the way of all that, doesn’t it!
Thank God we don’t have to hear these ads where I live.
I’d love to see a pie chart showing the portion of total complaints to AMI.
I think this is one of the very, very rare case where I absolutely agree with the ad watchdog. These ads are horrendous and the way this company does business just seems very, very underhanded
I miss “up the nose and away it goes!”