Devondale ad showing woman struggling to climb fence ruled not sexist
The Ad Standards Board has ruled a 15-second ad for dairy brand Devondale which depicted a businesswoman struggling to climb a fence at a dairy farm was not sexist, after ruling earlier this week an ad depicting two Asian men struggling to herd cattle was “demeaning”.
https://www.youtube.com/watch?v=j5JA1hL-wbY
The 15-second ad is taken from the minute-long execution which launched in July aimed at highlighting how Devondale is owned by Aussie farmers, showing a group of people in business dress from various backgrounds struggling to manage a dairy farm.
Complaints against the ad argued it was “sexist”, asking “Are Murray Goulburn really trying to suggest they have no women in business suits employed in their milk company?”
Isn’t it time that this kangaroo court was compelled to reveal the names of the vexatious complainants who live their pathetic lives seeking to be offended?
Then we can ridicule them publicly. Then they can complain again.
If you’re offended by something, changing the channel might be less cumbersome than writing an angry letter.
I’m sure that most men in high heels would have just as much difficulty in getting over that fence. Complaint dismissed.