Valvoline and Rexona fall foul of the ad watchdog over safety issues
The ad watchdog has ruled against a TV ad for Valvoline, ruling it depicts unsafe driving, and a print ad for Rexona for depicting unsafe biking practices.
While Rexona has accepted the ruling and assured the Advertising Standards Board it won’t use the offending material again, Valvoline will be seeking a review of the ad watchdog’s ruling.
Created by MJW, the ad suggests that horsepower has a primal effect on man, with the driver featured becoming more hairy and dirty as the ad progresses before he steps out of the car at the end to reveal he is the image of a clean-cut modern man. The ASB ruled it depicted unsafe driving and encouraged unsafe practice of burnouts or drifting.
“While Valvoline is seeking an independent review of the decision, it has “out of respect for the Board’s determination” modified the spot”.. so I guess it’s now just pack shot and a logo. Agency should have known better and the Client needs their head read for being persuaded to sign off on it. Ricky Ponting and John Laws must be looking pretty good right now!