Ad watchdog slaps Bouris for violent Yellow Brick Road commercial

Tim Burrowes

July 9, 2013 3:36

A Mark Bouris-fronted ad for his financial services company Yellow Brick Road has been banned by the advertising watchdog because of its depiction of violence.

The company has apologised for the offence it caused.

The ad, created by DCB Advertising, features people being slapped with the message “Give someone a super slap”.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Louise Lees 9 Jul 13

I was stunned when I saw this ad. How could anyone with any intelligence approve or run it? Further the timing right when the Nigella Lawson domestic violence occurred couldn’t have been any worse.

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paul the freelance writer 10 Jul 13

Slapstick comedy? No, nasty and brutish.

It’s amazing what gets post-rationalised as comedy.

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Tom 11 Jul 13

Mark I don’t think we’re in Kansas anymore

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