Ad watchdog upholds complaint against Baywatch trailer for being ‘inappropriate’

June 29, 2017 3:05

An ad for the Baywatch movie featuring Zac Efron and Dwayne Johnson has been found to be “inappropriate” by the Advertising Standards Board.

The complaint noted the trailer, which aired at 5.12pm during a PG program, used the word “shit” three times throughout and showed an “inappropriate shower scene”.

During the trailer Johnson says “the truth is one of you will probably die” and Efron claims “Jason Bourne ain’t got shit on me”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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1 COMMENTS

JG 17 Jul 17

Shit ruling.

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Ad watchdog upholds complaint against Baywatch trailer for being ‘inappropriate’

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