Ad watchdog upholds complaints against ‘highly sexualised’ and ‘violent’ 50 Shades Freed trailer

Two television trailers for the movie 50 Shades Freed have been banned by the ad watchdog for depicting violence and highly sexualised scenes.

A complaint said to Ad Standards said: “It is not ok to air adverts with sexual content and clear threats of violence, including bedroom scenes that depict bondage/nudity/holding whips on a woman’s neck/ holding a knife to someone’s throat.”

Another complaint agreed, commenting: “Just don’t think it’s appropriate to be showing the sex scene in this ad so early in the evening. The scene shows a woman tied up, wearing lingerie and a blind fold while a man suggestively touches her. This is not appropriate for young eyes to be seeing.”