Ad wrap: Apple pushes 6S; CommBank uses Bugsy Malone; Mikita creates the neighbour from hell; Aldi uses reggae to sell crumpets

Alex Hayes

September 21, 2015 10:01

Here’s a wrap of some of the latest ads to hit screens, including Apple, Commonwealth Bank, Virgin Australia, Comparethemarket.com.au and Mikita.

With the launch of the iPhone 6S last week Apple felt the need to tell users what is different about the phone – ‘not much’ apparently – with this one minute acting as something of a product demonstration, with an Australian voiceover. TBWA is Apple’s agency internationally.

https://www.youtube.com/watch?v=S2Edd9xf0e4&feature=youtu.be

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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3 COMMENTS

Tom Donald 21 Sep 15

To all at M&C and Commbank, kudos on that spot ESPECIALLY the diversity of kids. Australian adland is so whitewashed – hello Bonds – it fills me with rage from time to time.
So to see a spot where a range of kids is portrayed so naturally, is heart-liftingly refreshing.
Keep leading the way.

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Greg of Advertising 21 Sep 15

I think I can hear the american VO hiding inside the Australian one.

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Comrde 21 Sep 15

So the Comparethemarket meerkat is a Russian oligarch?

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