Ad Wrap: Mojo Power takes on AGL; John West trials chilled fish; Purplebricks disrupts real estate

August 30, 2016 1:26

Mumbrella looks over some of the latest campaigns to hit our screens.

Mojo Power, the discount energy retailer, has taken to the streets with a billboard campaign using rival AGL’s own comments against it.

In a twist in the David and Goliath battle between the new disruptor and one of Australia’s longest established energy companies, Mojo Power has used quotes focused on customer service in a billboard campaign created by Naked.

The quotes, taken from a speech by AGL CEO Andrew Vesey, decorated the sides of truck parked outside AGL’s headquarters.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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