F.Y.I.

AD2ONE renews Lonely Planet business

June 30, 2010 9:37

Lonely Planet has renewed its digital advertising contract with Ad2one. The announcement:

Global digital group, AD2ONE has signed up Lonely Planet for a new one year deal to exclusively sell digital advertising on behalf of the iconic global travel publisher in Australia. AD2ONE has provided exclusive advertising access to the premium travel brand’s digital division since 2005.

Lonely Planet has been the trusted advisor to travellers world-wide since 1972, and is rapidly evolving as a leader in travel content and services across a range of digital platforms. Its commitment to helping people understand and experience the world, coupled with editorial integrity are some of the reasons why LonelyPlanet.com attracts over six million visitors per month globally.

www.LonelyPlanet.com features travel information, tips and advice for nearly every country in the world. For the Australian market, AD2ONE has developed some innovative advertising solutions for Lonely Planet in the past year, including VISA Cross Boarders and Tourism Northern Territory Trip Planner. Regular advertisers on Lonely Planet’s Australian site include Tourism Bodies, Financial Institutions and Airlines.

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