Ferrier doppelgängergate: Advertising Action Man Adam

A few weeks ago Adam Ferrier got slightly freaked out when a woman posed for a picture with an apparent doppelgänger and posted it to Twitter.

Well, it seems that woman, visual artist Anne-Marie Twigge, might be Adam’s biggest fan, who has now created a “lecture, performance, exploration, brand event, affective or effective experience” inspired by his recent book The Advertising Effect entitled “Action Man Adam Ferrier”.

Overnight he also received a press release from Twigge, based in Amsterdam, explaining what was going on. Sort of.

“Twigge’s performance seeks to explore the commercial and artistic manifestations of human behaviour. Exploring why we feel what we feel, her performance asks: when are we prompted to engage and disengage?”