Adam Goodes among seven celebrities fronting new David Jones campaign
Retailer David Jones has signed retired AFL star and former Australian of the Year, Adam Goodes, as one of two brand ambassador for its new “It’s in you” campaign.
Goodes stars alongside six other Australian personalities, including Jessica Gomes and You Am I frontman Tim Rogers, in the department store’s new brand campaign, featuring in his own 15 sec video entitled “power”, from Whybin\TBWA Sydney.
In a statement on the appointment Goodes said: “I am excited to be joining the David Jones family as a brand ambassador as they embark on their next chapter.
Good to see something a bit more interesting from an Aussie retailer. Nice one DJs.
Love this – congrats to all
Disappointing. The first three seconds show a semi naked female. New? Innovative? I think not. We’ve seen it all before only this time to a new beat. The only positive I can see is the appointment of Goodes – excellent choice and role model.
Adam goodes excellent choice..great role model
Great – loved it. I’m sure there will be those trolls!
Fantastic step change for DJs. Great work all.
I’m most concerned/cannot wait for the no doubt massive hashtag fail #itsinyou
What’s this, a new for old strategy? This isn’t DJ’s, this is where some cool admakers (sorry, storytellers) would like to shop, but won’t.