Adam Goodes, Neil Perry, Carla Zampatti and Jessica Gomes front David Jones’ 180th birthday campaign
David Jones is toasting its own 180th birthday with a campaign featuring former AFL star Adam Goodes, celebrity chef Neil Perry, designer Carla Zampatti, models Victoria Lee and Jessica Gomes, Vogue editor-in-chief Edwina McCann and Harper’s Bazaar’s Kellie Hush.
The brand video features the identities speaking to David Jones and congratulating it for being bold, trend-setting, discerning, graceful and elegant.
The birthday message was created in collaboration with Emotive and will include a major News Corp sponsorship to amplify the campaign. The amplification will include a full-colour wrap of the metro mastheads in Sydney, Melbourne, Brisbane and Adelaide, as well as the video screening across the News Corp digital network.
David Jones doing a wrap of the Daily Telegraph ?
Well you know what they say……you can’t polish a turd but you can roll it in silver sprinkles.
180 years of history and we reveal none. Whoever does marketing should be fired fir their ignorance. So syydney….
Aren’t all the identities from Sydney? Isn’t David Jones national?