Company which uses military intelligence tech to help marketers crunch data enters Australia

A company which uses recently declassified US military technology and machine learning to crunch data and come up with insights is launching its presence in Australia and New Zealand today.

Adatos was founded last year by former US intelligence analyst Drew Perez, who says its technology uses intelligent machine learning to bring together disparate data sets, crunch the numbers and spit out findings which can help marketers identify trends or answers to business problem more quickly.

It is being led by director David Perez and former Audit Bureau head Paul Dovas as its manager in Australia.

Drew Perez told Mumbrella: “Big data is ubiquitous, but the problem is getting enough data scientists to extract the insights from it. That’s where machine learning comes in.”