Adelaide radio ratings: Nova closes in on Mix while Hit’s breakfast changes pay off
Nova narrowed the gap with FM rival Mix102.3 in the first GfK radio survey for 2019, picking up 1.0 points to finish with 11.2% share in the people 10+ demographic.
Mix’s 13.3% share was up 0.4 from 2018’s final survey, with 2019’s first survey period running between January 20 and March 2.
The two stations easily beat out once-dominant AM station FIVEaa, which continued 2018’s slide, falling 0.6 points to 9.3%. The drop put it behind HIT107, which picked up 0.2 points to finish the survey with 9.6% of the audience.
Unfortunately this only includes radio stations who pay to be apart of the survey. Adelaide has a community radio station which has a Hight volume of listeners.
Where is SEN SA? They are still a commercial radio station, and I agree it’s a shame all stations in each market can’t be a part of the survey.