ADH denies threat to Seven’s cricket, AFL rights

Hal Crawford

March 11, 2025 11:40

Conservative media startup Australian Digital Holdings has denied it is threatening Seven’s AFL and cricket rights in affiliate content negotiations.

ADH last month said it would buy TV licenses across a swathe of regional Australia from Southern Cross Austereo (SCA). Many of the stations covered — which range from Tasmania to Darwin — carry Seven content paid for in affiliate licensing deals. The content includes AFL and cricket coverage, and is crucial to viewership in the regions.

The content deals, extended by SCA last year, are due to expire mid-year and are currently being re-negotiated by ADH and Seven.

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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