ADH explains regional TV move: ‘Everyone watches free-to-air’
Australian Digital Holdings is looking to bring back news and local programming in some areas after snapping up Southern Cross Austereo’s regional TV licenses.
Newly anointed ADH Director of TV Jason Morrison told Mumbrella that while SCA may have been happy to get TV off its books, his company had a plan to reduce costs, grow revenue and renegotiate expensive affiliate fees.
ADH was co-founded by CEO Jack Bulfin in 2021 with the backing of broadcaster Alan Jones. Until now, it has operated as a digital-only competitor to Sky News, announcing its intention to bring the ultra-conservative US Newsmax brand to Australia.
“Everyone watches FTA”. Nope.
Oh dear. This isn’t going to end well.
Uh no!
Sorry, you’ve been misinformed there pal.
Few people watch FTA TV and the ones that do, are not key demographics for advertisers.
Anyway, it’s great for Southern Cross media ?
If Channel 7 goes far right, it will lose a lot of viewers. Advertisers might think twice about supporting Newsmax.
I think that he means that in isolated regional areas … yes … they watch FTA news.