Adhesive retains Sony Electronics PR, content and influencer account

Following a competitive pitch, Adhesive PR has retained the PR, content and influencer account for Sony Electronics across Australia and New Zealand.

The agency has held the account for the past four years, providing public relations communications and influencer marketing across both markets during this time.

Adhesive founder and managing director, Mike Maurice, said: “Sony Electronics is one of those dream clients every agency wants to work with. They’re a known, trusted and desired brand and it’s our job to find creative ways to bring to life their many consumer product launches.”