Adidas blows up Matildas on Sydney CBD high-rises

Adidas has wrapped two of Sydney CBD’s most prominent Kent Street buildings with Matildas star-athletes Mary Fowler and Caitlin Foord as part of its FIFA Women’s World Cup campaign.

Caitlin Foord

In a size equal to half a football field and in an impossible to avoid location off the Sydney Harbour Bridge, the bright-coloured wraps aim to grab the gaze of the CBD’s over 300,000 daily commuters as well as visiting football fans.